About the Author
My name is Olena Chernonok
I’ve spent 15+ years leading marketing and communications in large companies - and at the same time, consulting friends and small businesses whenever they needed a clear, practical plan. From cafés and personal brands to B2B services and creative projects, I help owners without a marketing background turn ideas into simple steps that work. I translate corporate know-how into no-jargon checklists, messages your customers understand, and channels you can actually maintain.
If you’re brave enough to build a business, I’m here to make the marketing part feel easy - so you can focus on serving your customers and growing with confidence.
What You’ll Be Able
To Do After?
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Understand marketing as part of your business (not just “ads”)
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Build your first customer profile and know who you’re really selling to
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Create simple branding and messaging that customers remember
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Use online & offline marketing channels the right way
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Build a starter digital presence (Google, social, email)
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Follow a 5-day action plan to get started immediately
Emma T. - Café Owner
"Finally, marketing explained in a way I actually understand. The checklists made it so easy to take action - I had my café on Google in a day!"
Ben R. - Tradie (Plumbing Services)
"I used the steps to set up my Google profile and ask for reviews. Within a week I had 5 new customers who found me online."
Sarah M. - Consultant
"Clear, simple, and straight to the point. This course gave me the tools and confidence to finally market my services without the overwhelm."
How the Course Works
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Instant access to all materials
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6 learning blocks (lessons), built step by step so you move from the basics (why marketing matters) to more advanced tools (digital marketing deep dive)
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Each block includes easy-to-read guides, checklists, and practical exercises - designed to be completed in 20–40 minutes
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Extra bonus module on personal branding, available as an add-on after purchase
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All lessons come with text explanations, real examples, and workbook tasks (so you not only learn, but apply immediately)
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Access anywhere - via computer, tablet, or phone - so you can learn when it suits you
What’s Inside:
The 6 Lessons
Each lesson is a workbook-style guide with explanations, examples, exercises, and checklists.
No fluff, no jargon.
Bonus: After checkout, you’ll receive an email with an exclusive $4 add-on guide: “Personal Branding for Small Business Owners.”
1 / Why Marketing is the Foundation of Your Business Success
How marketing links to your goals, how to research your market, and why your customer list is your biggest asset.
2 / Defining Your Target Audience & Building Your First Customer Profile
Find out who your real customers are, what they care about, and how to start speaking their language.
3 / Branding & Messaging Basics for Small Business Owners
Create a simple identity (logo, colours, tone of voice) and message that makes your business stand out.
4 / Marketing Channels – Online & Offline
Flyers, events, local word of mouth, Google, Facebook, Instagram, email. What works for small business.
5 / Digital Marketing Channels (Deep Dive for SMBs)
Google Business profile, websites, social media, ads, and email marketing — explained simply with do’s & don’ts.
6 / Your 5-Day Marketing Kickstart Plan
A simple, one-page checklist to take action right away. Start with 5 small steps in the next week.
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Bonus & Guarantee
1 / 7-Day Risk-Free Guarantee
If you don’t feel more confident about your marketing after finishing, just email me for a full refund
2 / Bonus Checklist
A printable “5-Day Marketing Kickstart” you can pin to your wall and follow step by step.